gabriel zuleta

digital product designer from venezuela

Selected Works

See all works

Project Halo

Streamlined complex data workflows into a clean, scalable dashboard for faster adoption.

Project Halo

Streamlined complex data workflows into a clean, scalable dashboard for faster adoption.

Project Halo

Streamlined complex data workflows into a clean, scalable dashboard for faster adoption.

Pirate Co.

Redesigned product flows and checkout to boost conversion by 28%.

Pirate Co.

Redesigned product flows and checkout to boost conversion by 28%.

Pirate Co.

Redesigned product flows and checkout to boost conversion by 28%.

e-Pay

Built a secure, simplified crypto payment flow that cut drop-offs by 25%.

e-Pay

Built a secure, simplified crypto payment flow that cut drop-offs by 25%.

e-Pay

Built a secure, simplified crypto payment flow that cut drop-offs by 25%.

Project Obsidian

Redesigned a real-time collaboration tool, boosting task success by 65% and cutting support demand by 40%.

Project Obsidian

Redesigned a real-time collaboration tool, boosting task success by 65% and cutting support demand by 40%.

Project Obsidian

Redesigned a real-time collaboration tool, boosting task success by 65% and cutting support demand by 40%.

See all works

See all works

Services

Art Direction

Creating visual narratives with precision and atmosphere, ensuring every project feels cinematic, consistent, and emotionally resonant.

Art Direction

Creating visual narratives with precision and atmosphere, ensuring every project feels cinematic, consistent, and emotionally resonant.

Art Direction

Creating visual narratives with precision and atmosphere, ensuring every project feels cinematic, consistent, and emotionally resonant.

Brand Strategy

Defining positioning, audience, and messaging to build brands with clarity, exclusivity, and long-term impact.

Brand Strategy

Defining positioning, audience, and messaging to build brands with clarity, exclusivity, and long-term impact.

Brand Strategy

Defining positioning, audience, and messaging to build brands with clarity, exclusivity, and long-term impact.

Design Systems

Building scalable systems in Figma that streamline workflows, ensure consistency, and make design-to-development handoff seamless.

Design Systems

Building scalable systems in Figma that streamline workflows, ensure consistency, and make design-to-development handoff seamless.

Design Systems

Building scalable systems in Figma that streamline workflows, ensure consistency, and make design-to-development handoff seamless.

Digital

Designing modern digital experiences. From SaaS dashboards to responsive websites, with a focus on usability and conversion.

Digital

Designing modern digital experiences. From SaaS dashboards to responsive websites, with a focus on usability and conversion.

Digital

Designing modern digital experiences. From SaaS dashboards to responsive websites, with a focus on usability and conversion.

Marketing Materials

Crafting print and digital assets that reinforce brand identity and communicate with authority across every touchpoint.

Marketing Materials

Crafting print and digital assets that reinforce brand identity and communicate with authority across every touchpoint.

Marketing Materials

Crafting print and digital assets that reinforce brand identity and communicate with authority across every touchpoint.

Visual Identity

Developing complete identity systems. Logos, color palettes, typography, designed for coherence, adaptability, and timeless appeal.

Visual Identity

Developing complete identity systems. Logos, color palettes, typography, designed for coherence, adaptability, and timeless appeal.

Visual Identity

Developing complete identity systems. Logos, color palettes, typography, designed for coherence, adaptability, and timeless appeal.

Info

What I do

I design digital products and brand systems that combine clarity, precision, and measurable impact.

My background

With 6 years of experience across SaaS, e-commerce, and fintech, I’ve collaborated globally through different agencies and as a freelance designer.

My approach

Every project follows a structured process. Research, design, and execution, to deliver fast, consistent, and conversion-focused results.

Career

(2021 - 2022) Product Designer at Flueed

(2022 - 2024) Senior Product Designer at Flueed

(2020 – now) Independent Product Designer

(2025 – now) Head of Design at Blvckboxx

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