e-Pay
Services
Digital
Visual Identity
Design Systems
Client
Undisclosed
Location
New York, USA
Year
2022
Credits
Freelance design by Gabriel Zuleta · Collaboration with Blvckboxx
Info
e-Pay is a cryptocurrency payment platform designed to make digital transactions as simple and reliable as traditional payments. I worked on creating a clean, trustworthy interface that balances modern aesthetics with security-first design.
Challenge
Crypto payments often feel intimidating for mainstream users due to complex flows and unclear trust indicators. e-Pay needed a simplified transaction process with clear navigation and reassurance elements to build confidence in using digital assets.
Outcome
I redesigned the transaction flow with fewer steps, added visible trust and security markers, and built a scalable Figma design system for consistency across devices. The redesign reduced user drop-offs by 25% and improved transaction success rates during testing.
