Pirate Co.
Services
Visual Identity
Digital
Design Systems
Client
Pirate Co.
Location
United States
Year
2023
Credits
Freelance design by Gabriel Zuleta
Info
Pirate Co. is an e-commerce brand that needed a smoother shopping experience to increase sales and reduce cart abandonment. I worked on redesigning their product flow and checkout, creating a modern look with a focus on usability and performance.
Challenge
The old website had cluttered layouts and a 4-step checkout that discouraged conversions. The client needed a faster, cleaner structure that simplified product discovery and made the purchase process seamless across devices.
Outcome
I redesigned the full shopping flow, streamlined the checkout to 2 steps, simplified product cards, and added trust elements for credibility. The result was a 28% increase in conversion and a 40% reduction in checkout time within the first month.
